Thank you for visiting the The Shops at Palm Desert web site. We are providing this Privacy Statement to highlight our policy with regard to the privacy of information we may gather through your use of this Site.
COLLECTION OF PERSONALLY IDENTIFIABLE INFORMATION
PROTECTION OF PERSONALLY IDENTIFIABLE INFORMATION
We do not make available to the general public any personally identifiable information you provide to us in connection with your registration on the Site. We use industry standard technology and efforts to safeguard the confidentiality of your personal identifiable information. These include secure servers and firewalls. All of the user data we collect is protected against unauthorized access. Only authorized employees who need the information to perform a specific job are granted access to this information.
CHANGES TO YOUR PERSONALLY IDENTIFIABLE INFORMATION; YOUR ABILITY TO CORRECT INACCURACIES
To make changes to your personal information you must send an email to Info@pacificretail.com. Following such correspondence a representative of the mall's web site will contact you to arrange for the appropriate changes to your personal information profile.
LINKS TO THIRD-PARTY SITES
The Site provides links to Third-Party Websites that are not under our control. Also, if you click on a banner advertisement that appears on one of the pages of the Site, you may be transported to a Third-Party Website and away from this Site. THIS PRIVACY STATEMENT APPLIES TO THIS SITE ONLY, AND IS NOT INTENDED TO DESCRIBE THE PRIVACY POLICIES OF THIRD-PARTY WEBSITES WITH REGARD TO THE COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION; WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OF THIRD-PARTY WEBSITES. IF YOU CLICK ON A BANNER ADVERTISEMENT OR A LINK TO A THIRD-PARTY WEBSITE, YOU SHOULD REVIEW THE Privacy Statement OF SUCH THIRD-PARTY WEBSITE, IF ANY, TO DETERMINE THAT SITE'S PRACTICES WITH REGARD TO THE COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION. Any link on the Site to a Third-Party Website does not imply an endorsement of the privacy practices of such Third-Party Website by us, and no such Third-Party Website is authorized to make any representation or warranty on our behalf.
NON-PERSONALLY IDENTIFIABLE INFORMATION
During your visit to the Site, we may ask for certain anonymous, non-personally identifiable information, such as your zip code, age, gender, consumer preferences, and the like. Such information is used to gain a better understanding of usage trends and we provide it to third parties for their general marketing research purposes. We may use your Internet Protocol ("IP") address to help diagnose problems with our server, and to administer the Site. We may use IP addresses to gather non-personally identifiable demographic information, such as how many users visited a certain part of the Site, but not to track a specific IP address to the identity of an individual user.
THIS PRIVACY STATEMENT MAY CHANGE
This privacy statement may change from time to time. Pacific Retail Capital Partners reserves the right to change it without notice to you, so you should review it periodically.
WHAT INFORMATION WE COLLECT
We may collect one or more of the following categories of information about you when you sign up and use our Service. The specific types of information included in each of these categories are described in more detail below.
|Category of Personal Information Collected
|Personal Information Collected
|Sources of Personal Information
|Business Purpose for Collection of Personal Information
|Name (first and last), alias, zip code, telephone number, email address, unique personal identifier, online identifier, IP address.
|Directly from you when you register to use our Wi-Fi; cookies.
|Provide our Service, identification, communications, security, legal, compliance and regulatory obligations, marketing purposes.
|Internet or other electronic network activity information
|Access history, browsing history, search history.
|Your device; cookies.
|Improve and enhance our Service, security, legal, compliance and regulatory obligations.
|Your device; cookies.
|Provide our Service, security, legal, compliance and regulatory obligations, marketing purposes.
|Inferences drawn from other personal information
|Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
|We may create a profile regarding your interests.
HOW WE USE YOUR INFORMATION
We use information about you to provide the Service to you, to communicate with you in connection with your use of the Service and/or requests for information, to market and promote the retailers, events, and activities offered at our Property, and to maintain and operate the Service, as follows:
COOKIES & TRACKING TECHNOLOGIES
When you use the Service, we will collect and store necessary cookies in order to facilitate user access, local storage, and performance. These cookies cannot be disabled and are required in order to provide the Service. We do not utilize any non-essential cookies, such as analytical or targeting cookies.Do Not Track. Our Service is not designed to respond to “do not track” requests from browsers.
HOW WE SHARE YOUR INFORMATION
We may share your personal information as discussed below. However, we do not sell your personal information to third parties.
HOW WE STORE AND SECURE YOUR INFORMATION
The security of all personal information provided to us is important and we take reasonable steps designed to protect your personal information. We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information that we receive against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure or use.
RETENTION OF PERSONAL INFORMATION
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including marketing purposes, as well as for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements.
YOUR CHOICES & RIGHTS
If you would like to request access to your personal information or to have your personal information corrected or deleted, please contact us. You may also unsubscribe from communications from us by using the “unsubscribe” link in the email you receive or replying “STOP” to a text communication.
CALIFORNIA CONSUMER PRIVACY ACT (CCPA)/CALIFORNIA PRIVACY RIGHTS ACT (CPRA)
The CCPA, as amended by the CPRA, (collectively, the “CCPA”) provides California residents and/or their authorized agents with specific rights regarding the collection and storage of their personal information.
YOUR RIGHT TO KNOW
California residents have the right to request that we disclose the following information to you about our collection and use of your personal information over the past twelve (12) months. We may ask you to provide certain information to identify yourself so that we may compare it with our records in order to verify your request. Upon verification, we will disclose to you:
SALE OR SHARING OF PERSONAL INFORMATION
California residents have the right to opt-out of the sale of their personal information. Please note that we do not sell or share personal information to third parties for purposes of cross-context behavioral advertising or profiling.
SENSITIVE PERSONAL INFORMATION
We do not collect, use or disclose sensitive personal information for the purpose of inferring characteristics about individuals.
YOUR RIGHT TO DELETE
California residents have the right to request that we delete any of the personal information collected from you and retained by us, subject to certain exceptions. We may ask you to provide certain information to identify yourself so that we may compare it with our records in order to verify your request. Once your request is verified and we have determined that we are required to delete the requested personal information in accordance with the CCPA, we will delete, and direct our third-party service providers to delete, your personal information from their records. Your request to delete personal information that we have collected may be denied if we conclude it is necessary for us to retain such personal information under one or more of the exceptions listed in the CCPA.
YOUR RIGHT TO CORRECT
Under the CCPA, California residents have the right to request that we correct any inaccurate personal information we maintain about you, taking into account the nature of the personal information and the purposes for which we are processing such personal information. We will use commercially reasonable efforts to correct such inaccurate personal information about you.
You will not receive any discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA.
VERIFYING YOUR REQUEST
Only you, or a person that you authorize to act on your behalf, may make a request related to your personal information. In the case of access and deletion, your request must be verifiable before we can fulfill such request. Verifying your request will require you to provide sufficient information for us to reasonably verify that you are the person about whom we collected personal information or a person authorized to act on your behalf. We will only use the personal information that you have provided in a verifiable request in order to verify your request. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority. Please note that we may charge a reasonable fee or refuse to act on a request if such request is excessive, repetitive or manifestly unfounded.
NOTICE OF FINANCIAL INCENTIVE
In exchange for providing your personal information, we provide you use of our complimentary Wi-Fi. This may constitute a financial incentive under the CCPA, and the benefit of the use of our Wi-Fi is reasonably related to the value of the personal information we collect. You may choose not to participate by simply not providing us your personal information or using our complimentary Wi-Fi.
“SHINE THE LIGHT” and “ERASER” LAWS
Residents of California may request a list of all third parties to whom we have disclosed certain information during the preceding year for those third parties’ direct marketing purposes.
Pacific Retail Capital Partners
2029 Century Park E #1550
Los Angeles, CA 90067